"Take this ring to Mordor...", "seek out the Holy Grail...", or something like this...
The mission of this site is to provide information about music and musicianship for guitar players. The intended audience is the intermediate to advanced player who is attempting to fill in holes in their education and approach.
The focus is on predominantly artistic issues and creating a musical identity. It is assumed that even though the information is specific and not easily understood, there will be sufficient people connecting with it to create a small amount of revenue given a world wide audience.